mrshoe

When there’s a new fashion trend that becomes hugely successful it’s not long before you will hear some critic call it all a load of hype.

We use the word hype far more frequently than the full word that comes from the ancient Greeks of hyperbole. The definition is to exaggerate the importance of something. 

So, it takes some nerve to use hype for a brand name. Or is it just very clever? If their trademark rucksacks or shoes prove highly popular then anyone that criticises the product could call it all a load of hype.

And they would of course be correct. Hype bags and Hype shoes are distinctive and a unique brand. They also specialise in a vast range of rucksacks. The latter pop up all over the place and are not just confined to schoolkids and mountaineers.

Rucksacks are the most practical way to carry weight and people even take them shopping. What better way to bring home the weekend supermarket shopping?

No more stretched arms hanging onto some heavy carrier bags. A rucksack can hold considerable weight with very little strain as long as it’s properly adjusted for the individuals’ height and width.

Soldiers have known this for generations as it leaves arms free to carry out other tasks. They’re even seen on the backs of suited commuters in cities around the world. For many city types they have taken over the role of the briefcase.

Hype also make bum bags that is another secure way to carry small items about town and on holiday. Funnily enough the bum bag gives us yet another chance to wonder at that Churchill quote about England and America being divided by a common language.

This is because the Americans call a bum bag a fanny bag. Much of the brand’s product is geared for the winter months. And as it is predicted that this Christmas is likely to be a particularly cold one in the UK then perhaps it’s hype we should be looking for.